Instead of ‘event industry trends for 2019’-style post, this time I’d like to talk about something that goes timeless. I think now it is just the right moment: we talked a lot about ‘event experience’ in 2017 and partly in 2018. This year we’ve had much many conversations about event industry legacy and its scope of impact. This means to me that we are finally approaching that state of affairs where majority of industry professionals are getting aware about true value events hold. And this is why we start hearing ‘strategic events’ more often.
Below is my take on what makes up strategic events – the post was originally published on MeetingMeanBusiness blog in July 2018. I do believe what we need for 2019 is to talk in more detail what strategic level is and how you get your event there.