My services

• Are you having trouble getting attention for your event and making it more memorable and engaging?
• Are you looking to increase attendance and attendee satisfaction?
• Want a way to outrank your competitors that is both cost-effective and super-effective?

If you answered yes to any of these questions, you need Event Psychology. In other words, you need to apply behavioral science insights to planning and executing events. If you understand how people think and why they behave the way they do, you can easily reach anyone, fine-tune your offer, and create a powerful event experience. I offer customized workshops (online now) and an on-demand online course as well as individual consulting on how to apply scientific insights to your event.

Event Psychology workshop

The ability to relate experience design to human behavior and to apply that knowledge is a top-notch future-ready skill for event professionals. Upskill your event team by learning:

• How to increase event attendance and ROI using psychology and neuroscience insights;
• How to reach your attendees, influence their behavior and stay on their minds;
• How to use science-based solutions to solve your business challenges – from sales to engagement to retention, and everything in between. 

The session can be tailored to your team’s particular needs, and is delivered online.

Event Psychology Lab

An online, on-demand course on how to apply scientific insights to create impactful event experiences. Click here for a free preview and to enroll.

Event Psychology Consulting

It takes time and expertise to successfully apply science-based tools to your event, and this is how I can help. I spent a lot of time analyzing research and translating it into event context – so that you don’t have to take time away from other tasks, but still get cost-effective, precise tools to deliver better event experiences, online and live.

I have worked with the most forward-thinking event planners, and they are already applying behavioral science insights to their event designs and getting amazing results. Let’s talk about how we can work together. 

Contact me: matey.events@gmail.com

If you

• struggle to find time to research original ideas and new ways to refresh your event concept;
• get tunnel vision when it comes to updating your event content;
• look to engage your attendees more effectively, 

Then this is where an outside expert’s perspective can be really helpful. My services include reviewing, observing, and analyzing your event concept and content.

What is Event Review?

A comprehensive analysis of your overall event, as well as independent expert advice based on your current state of affairs and future goals. It includes:

• Consultation on the design and content of your event, or specific elements within your strategy and content

As needed, I review your overall event strategy and objectives; suggest new tools and formats based on your goals and requirements; provide you with independent feedback on specific elements; etc.

• Observations on site / online (aka ‘Secret Attendee’)

Observation is a powerful way to discover how your event attendees feel about it. Through attending your event, I become your ‘secret attendee’ while observing from a highly professional stance. This way you are provided with two-in-one feedback, which supports and backs up conclusions about how it all feels.  

• Event Sticky Notes Report™ 

A customized, visually engaging, concise and comprehensive one-page diary to send out post-event to your attendees to remind them about great time they had. See sample report: Event Sticky Notes_Toolkit event.

• List of recommendations to improve your event

Based on research, information provided by the organisers, feedback from participants, and my own observations (all sources and scope to be agreed prior to work starting), I provide you with a report on what works well and what needs to be improved.

Why?

Many event professionals are busy and lack the resources required to ensure the success of their events (time, information, energy, etc).  As an external consultant, I help discover new approaches (or re-imagine old ones). In addition, it is often useful to get a second opinion from someone not involved in your planning process. An outside perspective can serve as an eye-opener, whether it is small or large tasks.

Who is it for?

• Companies and non-profits that organise their own events
• Professionals and agencies organising business events for their clients
• Event tech platforms, CVBs.

What is it?

• Analytical materials and reports
• Guest articles and blogs
• Interviews and Podcasts

You can find my content in:

• Attendify
• Biz Events Asia
• Congress Magazine
• EventMB
• Event Live
• Forbes Russia
• Meetings Mean Business
• MICE & More
• Smart Meetings

Contact me: matey.events@gmail.com

Victoria can speak on the following topics at your event or meeting:

• Event Psychology;
• Bridging the gap between event logistics and strategy;
• Principles of strategic event management;
• Learnings from my experience as an event planner, consultant and working mom who has lived in different countries and cultures.

I collaborate on a variety of projects ranging from content advisory boards (e.g. PCMA, IMEX) to certification programs to event tech products. I can work as a part of your team or as an external partner for your project.

My carefully curated social networks also make me an excellent influencer marketing partner.

Contact me: matey.events@gmail.com