Event Organisers

• Are you stuck with ways to gain attention for your event and make it memorable and more engaging?

• Are you looking to increase attendees’ satisfaction and attendance numbers?

• Would you like to have a cost-efficient and super-effective way to make your event outperform competitors?

I’ve got a solution for you – an Event Psychology Approach to planning and delivering events. By understanding what your participants think and why people behave the way they do, you’d be able to create experience in a high-impact, low-cost manner. I offer both consulting and training sessions (available online, too) on how to apply scientific insights to your event.

What is a training session?

A  skill boost session for event planners/your event team on

• How psychology and neuroscience can help make your event more memorable and efficient
• What tools and methods can be used to impact attendees on a deeper level; to make event learning and networking really productive; to increase engagement and satisfaction.

The session can be customized to cater for your team’s needs and specific issues, and is delivered online as well.

Also, an online, on-demand course on how to apply scientific insights to create impactful event experiences is now available. Interested? Click here to check the modules and enroll.

Consulting

Psychology and behavioral science, neuroscience are the fields that provide a lot of insights on human behaviour, how our brains work, and interaction between people – those issues that are at the heart of any event.  You don’t need a specific qualification to successfully apply science to your events. In fact, in most cases it’s pretty simple yet effective ways that can make every aspect of event design and delivery much more efficient. You can see some examples in my collection here.

What you do need for that is time and expertise – and this is where I can help. If you are interested to solve some specific problem related to your event, or looking for ways to refresh your design and communications, get in touch to discuss practical methods based on science.

I spent a lot of time analyzing psychology and behavioral science studies and translating them into event context – so that you don’t have to distract from other tasks and yet, get cutting-edge #EventPsychology tools to manage and create better events.

Contacts: matey.events@gmail.com / +1 206 380 0742

• Do you struggle to find time for researching for original ideas and looking for different ways to refresh your event concept?
• Do you find yourself getting tunnel vision when updating your annual event content?
• Would you like a better way to engage with your participants?

This is where an external expert perspective can be really helpful. I can do that by reviewing, observing and analyzing your event concept and content.

What is Event Review?

It is a comprehensive analysis of all aspects of your event, an independent expert opinion and recommendations based on the current state of affairs and goals for the future. It includes:

• CONSULTING ON EVENT DESIGN OR SPECIFIC ELEMENTS OF YOUR EVENT STRATEGY AND CONTENT

Depending on your particular needs, I review your overall event strategy and objectives; suggest new tools and formats based on your goals and requirements; provide you with independent feedback on specific elements; etc.

• ON-SITE OBSERVATIONS (AKA ‘SECRET ATTENDEE’)

Nothing beats live experience – this is why on-site observations provide super valuable knowledge on how your event does. By attending your event in person, I become your ‘secret’ attendee while observing from highly professional stance. Such dual role allows for providing you with the most intrinsic 2-in-1 feedback and lives up and backs up conclusions about how it all feels.

• EVENT STICKY NOTES REPORT™ (EVENT RE-CAP)

A customized, visually engaging, concise and comprehensive one-page diary to send out post-event to your attendees to remind them about great time they had. See sample report: Event Sticky Notes_Toolkit event.

• A DETAILED LIST OF RECOMMENDATIONS FOR IMPROVING YOUR EVENT

Based on research, information provided by the organiser, feedback from participants and my own observations (all sources and scope to be agreed prior to work starts) I provide you with a report on what works and what could be improved in your event design.

Why?

Event professionals are always super busy, and sometimes there is a lack of required resources (time/information/energy etc) to get the event to the desired level of success. My role as an external consultant is to help discover new ways and approaches (or re-invent the old ones). Besides, it is often helpful to get the third-party opinion from the professional not involved into the daily operations of your event planning process. This brings another perspective and angle to the table and can be an eye-opener, in both small and big things.

Who is it for?

• Companies, as well as non-for-profit organisations, that organise their own events
• Event and meeting professionals and agencies organising business events

Victoria can speak at your event or meeting on the following topics:

• applying science to events;
• event psychology tools;
• bridging the gap between event logistics and strategy;
• principles of strategic event management;
• lessons from a personal journey as event planner and consultant and a working mom experiencing different cultures and countries.

Contacts: matey.events@gmail.com / +1 206 380 0742

What is it?

• A 1-hour pre-event session with the registered participants of your event, to get them fully ready to attend and make the most out of it.
• It covers a wide range of topics from setting the goals for attending to getting the practicalities right to planning post-event actions.
• In addition, I’ll work with you to customize some tips to cater for your audience’s needs in particular.
• The session can be conducted in-person (as an introductory session on-site) or online (e.g. as a webinar).

Why?

Preparation is key for success. However, event success should not be the sole responsibility of event organisers. You can design the best event ever possible, yet individual outcomes and experience will vary. The reasons for that in many cases are trivial:

• lack of consideration about why to attend and what to do at the event;
• unreasonable or no expectations about event outcomes;
• lack of understanding about event’s value.

By training attendees about key things to do and giving smart tips and specific recommendations you’d be able to help them

• set their goals with regards to your event,
• shape their expectations and
• align their event experience with post-event actions.

The more they are prepared, the better outcomes. The better outcomes lead to increasing loyalty and amount of positive feedback.

What are the outcomes?

The outcomes are a win-win:

• event organisers get audience prepared strategically, practically and emotionally;
• event participants get knowledge required to benefit from attending.

Contacts: matey.events@gmail.com / +1 206 380 0742