Events industry is one of those sectors where people-to-people interaction is basically the key element. Such interaction happens all the way through: between organisers and attendees, organisers and partners/suppliers/media etc, between attendees themselves. A lot of connections being formed, a variety of subtle shades of human communication being exposed. And that means psychology is all around any event.
- whether you are going to negotiate with a sponsor or potential client,
- or considering how to effectively organise networking at your event,
- or writing up a commercial offer or an event’s landing page,
- from the very beginning to the post-event stage you will most likely encounter various pscyhological laws. And it is really worth paying attention to this aspect and remember how influential these laws can be, to make your event even more effective.
Body language, wow-factor, Dunbar’s number, F-pattern – these are just a few examples of psychological factors related to the events management. Cognitive, social, organisational psychology can all be the source of very useful information for any event manager, and can help make an effective and interesting event.
Yet, it is even more surprising why psychology of events is still so underestimated area. Yes, there is quite a lot of research already done, but still it is more on the research and not best practice side.
We are going to collect relevant information and cases under psychology and events tag. Ping us if you are willing to share your story or thoughts on this.