This article is originally written for and published in Forbes Russia
Event organizers constantly improve their performance and apply new ways to make an event of maximum value to participants. Psychology, sociology and neuroscience are exactly those fields that help improve events’ quality substantially. It’s no surprise though: any business event is a concentration of people’s interaction in all its diversity. Applying cognitive and behavioral sciences to planning and execution of events would help organizers to better understand and even forecast their participants’ actions and feelings.
Providing quality is a priority task, first of all, to the organisers. However, conference goers, trade show visitors and congress attendees are seeking to get max out of the event, too. So next time you’re going to the event, what can you do to make your attendance efficient based on knowledge from psychology and related sciences?
Incredibly honoured and proud to be named 2018 ChangeMaker by MeetingsNet.
I am over the moon, ladies and gentlemen. Recognition by the industry community is the ultimate reward!
We all heard event planner is among 5 most stressful occupations in the world. Some of us say it with pride while others with regret. In any case we, event professionals, acknowledge it is true – but is it widely acknowledged by the world outside of the industry? I doubt it.
We also talk a lot recently about value meetings and events bring to communities and economies. We acknowledge it is a huge value and we back it up by numbers. But is it truly acknowledged by other industries, by communities, friends and families? Still not as much as it should be I’d say.
I’ve recently come back from the Smart Woman Summit 2018 held in Chicago and here are my thoughts post-event.
The event turned out to be unique for me in many ways. First, since I’ve never visited or lived in the US before, this has obviously become my first ‘American’ event attended. Second, this was the first event attended that was dedicated to women in events, precisely. Third (the one I am so proud of), this event was about celebrating Awards (mine and of all other amazing women there). Oh, and of course being the only Russian-speaking event professional counts, too.
The Smart Meetings post-event article published today outlines the key action points we came up with there, for women in events. Read the full list here.
Now, I’d say the list is remarkable in that sense it is a perfect illustration of what these women I met with, are. They are like living manifestation of all points listed: staying positive, taking risks, helping others, constantly improving as professionals. It does not mean they don’t have struggles (oh yes! especially when it comes to self-care, I’d say). But this is precisely why these women are inspiring: they don’t sit still, they are all about action, each and every one going their own path.
The summit itself was about camraderie, motivation and all things women (loved my swag bag, ladies!). But you know what? I could not help but thinking that it’s even more than that. It is like looking at the mirror, not for a minute and on the go, but taking your time, looking for smallest details in yourself that can help understand and acknowledge your own pitfalls and drives and then – Get inspired. Through others. By your own self. And that’s I believe something a woman in events needs.
Emotions no doubt are key aspect of everybody’s life. Whether we are aware of it or not, emotions go off before our brains do, and they heavily influence our decision making in both personal and professional context. We can express emotions – and we can hide them. But even then gestures, face micro expressions, intonations, eye movement and heart rate turn us in. Now, thanks to technologies, we are on the way to sci-fi world of emotion analytics.
Forbes Russia has recently published my new article (the original in Russian) and I’d like to make it available in English, too. It addresses an issue of efficient participation and how an attendee is responsible for making it work almost as much as organisers are. I believe following some simple yet important rules will help everybody attending a conference or a congress gain maximum benefit out of it. Thus, by moving towards each other, and not in the opposite directions, organisers and attendees may feel and actually get the full value an event can provide.
Below is my translation of the article.
Sometimes I seriously think event planning and parenting are very similar (just think about levels of responsibility and amount of (positive and negative) stress), and attendees are like kids. Why? Well, I came up with at least 7 reasons for that:
Analysing event’s website is one of the key elements in my event review. I believe event website is a hallmark which can (or cannot) tell a whole lot about the event. Often there are similar questions raised around what should be there on a conference’s or forum’s website. So recently I’ve come across WEC2018 and found it a perfect reference to share with you. Not is it only an example of how to present and structure event information. It surprisingly came as a visual aid for event design trends. See for yourself.