Instead of ‘event industry trends for 2019’-style post, this time I’d like to talk about something that goes timeless. I think now it is just the right moment: we talked a lot about ‘event experience’ in 2017 and partly in 2018. This year we’ve had much many conversations about event industry legacy and its scope of impact. This means to me that we are finally approaching that state of affairs where majority of industry professionals are getting aware about true value events hold. And this is why we start hearing ‘strategic events’ more often.
Below is my take on what makes up strategic events – the post was originally published on MeetingMeanBusiness blog in July 2018. I do believe what we need for 2019 is to talk in more detail what strategic level is and how you get your event there.
As you may notice, I am genuinely interested in how we can leverage psychology in events and event design. Appealing to some core psychological mechanisms on which we operate (consciously and unconsciously) makes any event-related action more natural and brings more results easier.
I got to think about it again recently because I came back from IMEX18 in Las Vegas, and there were a few moments that I’d say provide good examples to the above.
In my today’s post I am going to practice what I preach. With IMEX America I am attending in 2 weeks, I thought I would use this occasion to illustrate my tips on how to get prepared for the event. Attending events as large and intense as IMEX can feel both exciting and overwhelming, and it definitely pays off spending some time to structure your thoughts and plans for the actual experience to be more productive and relaxed. Here is a checklist of what to do before the event; read more to see my accompanying notes and examples. (more…)
Events industry is thriving because there are so many bright and smart professionals involved and contributing to its development every day. Check out my newest list of resources and event industry blogs to follow this season. (more…)
This article is originally written for and published in Forbes Russia
Event organizers constantly improve their performance and apply new ways to make an event of maximum value to participants. Psychology, sociology and neuroscience are exactly those fields that help improve events’ quality substantially. It’s no surprise though: any business event is a concentration of people’s interaction in all its diversity. Applying cognitive and behavioral sciences to planning and execution of events would help organizers to better understand and even forecast their participants’ actions and feelings.
Providing quality is a priority task, first of all, to the organisers. However, conference goers, trade show visitors and congress attendees are seeking to get max out of the event, too. So next time you’re going to the event, what can you do to make your attendance efficient based on knowledge from psychology and related sciences?
Incredibly honoured and proud to be named 2018 ChangeMaker by MeetingsNet.
I am over the moon, ladies and gentlemen. Recognition by the industry community is the ultimate reward!
We all heard event planner is among 5 most stressful occupations in the world. Some of us say it with pride while others with regret. In any case we, event professionals, acknowledge it is true – but is it widely acknowledged by the world outside of the industry? I doubt it.
We also talk a lot recently about value meetings and events bring to communities and economies. We acknowledge it is a huge value and we back it up by numbers. But is it truly acknowledged by other industries, by communities, friends and families? Still not as much as it should be I’d say.
I’ve recently come back from the Smart Woman Summit 2018 held in Chicago and here are my thoughts post-event.
The event turned out to be unique for me in many ways. First, since I’ve never visited or lived in the US before, this has obviously become my first ‘American’ event attended. Second, this was the first event attended that was dedicated to women in events, precisely. Third (the one I am so proud of), this event was about celebrating Awards (mine and of all other amazing women there). Oh, and of course being the only Russian-speaking event professional counts, too.
The Smart Meetings post-event article published today outlines the key action points we came up with there, for women in events. Read the full list here.
Now, I’d say the list is remarkable in that sense it is a perfect illustration of what these women I met with, are. They are like living manifestation of all points listed: staying positive, taking risks, helping others, constantly improving as professionals. It does not mean they don’t have struggles (oh yes! especially when it comes to self-care, I’d say). But this is precisely why these women are inspiring: they don’t sit still, they are all about action, each and every one going their own path.
The summit itself was about camraderie, motivation and all things women (loved my swag bag, ladies!). But you know what? I could not help but thinking that it’s even more than that. It is like looking at the mirror, not for a minute and on the go, but taking your time, looking for smallest details in yourself that can help understand and acknowledge your own pitfalls and drives and then – Get inspired. Through others. By your own self. And that’s I believe something a woman in events needs.