We all know we live in the era of TMI (too much information) effect. We experience avalanches of useful (and not so much) information falling on us every minute, every single day. To escape being under such burden, we choose to go into twitter-mode: reading just headings, hundreds of N-symbol headings, and if they happen to catch our eyes – we go and like/RT, and then again and again. Found guilty on this? Yes we probably all are. It seems like we find 140 (upd: 280) symbols is quite enough information to not go further and read the whole thing.. Yet this is why finding the right information – just now and just for you – has become such a quest nowadays.
Thinking about it in the context of event planning, it came to my mind that being an event participant today might be quite complicated role. For instance, your boss told you to choose an event you think brings a lot of value. Or you are on holidays and plan to visit some festivals. Or take my own example: when studying at the University of Surrey, I was awarded with grant for participating in any interesting educational event in my field, and could choose it myself. I got delighted and thought it would be easy and fast. Well. First I had to filter through a massive number of events which seemed interesting just at first sight and did not have any value when studying it deeper. Then I had a long list of those events I selected. So to choose one was not an easy task at all – too much information plus budget and time restrictions made this task quite hard.