This is to share our great news with you: quite soon we’ll have a book launch event to showcase the “Meeting Architecture in Russia” project outcomes. Below is the copy of our press-release; the book launch will be held this October during the EuBEA 2016 – make sure to join us there, we’ll be delighted to see you!
An event to present the first ever Russian edition of a bestseller “Meeting Architecture” will take place on October 14, 2016 during EuBEA 2016, the international festival of events and live communication which takes place in Saint-Petersburg (Russia) on October 13-15, 2016. Event and meeting professionals and media will have an opportunity to meet and talk with the award-winning author Maarten Vanneste, the president of the Meeting Design Institute, as well as to get the signed copy of the book.
With the development of MICE industry and application of new concepts and technologies the profession of an organisers of business events and meetings has been going through deep transformation. A capacity and knowledge to design a meeting has become one of the essential skills required from a professional nowadays. Designing a meeting means practicing a comprehensive approach and applying unique tools for each particular business event in order to make it most effective and productive.
Aiming to provide educational value for a wide circle of Russian-speaking meeting professionals, the Meeting Design Institute and Matey Events has partnered in “Meeting Architecture in Russia” project. The first stage of the project is about publishing the Russian edition of Maarten Vanneste’s bestseller ‘Meeting Architecture;. The book describes the innovative framework of organising a meeting, its basic principles and methodology. It is intended for MICE professionals (freelance, corporate and agency-based), procurement speciaslists, senior meeting professionals, students studying events and meeting management, researchers in this field and everyone with an interest in the content side of meetings.
“Meeting Architecture” principles described by Maarten Vanneste almost 10 years ago, nowadays are fundamental for shaping a new profession of the Meeting Architect. Creation of Meeting Architect role in the structure of large PCO this year is one of the examples of acknowledment the framework’s significance. Yet another is introducing the Meeting Design Awards for the first time by European Best Event Awards at its 11th edition this year . As stated by the organisers, “this new award adds an innovative angle to the awards traditionally given in the industry”.
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