September 2021 1

Recently, I chatted all things future of events with Irina Graf of the MICE blog and in particular, we talked about some of the buzzwords circulating in the industry. It is amusing to me that with years of discussion around topics such as ‘community’ or ‘365-engagement‘, they only emerged recently as mainstream concepts in events. At the same time, it’s not surprising since human psychology is at play here. It made me reflect on how quickly we adopt new concepts and how it relates to the situation the events community has been facing for the past two years.