July 2021 1
The Anatomy of a (Effective) Pre-event Email
Event planners are now paying (long overdue) attention to the pre- and post-event stages. There are many things to review in those stages, and here is one I want to discuss today: what should go in your pre-event email.
To start the event on the right foot, you should scrutinize your pre-event communications. The guys from GreenBook Events emailed me with an IIEX Behavior reminder, and I thought it was an excellent example of a thoughtful pre-event message. Let’s dissect it.
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