September 2019 1

Now that IMEX America 2019 is over, I want to share my experience with you. Spoiler alert: it was awesome! ?

Talking Event Psychology

First and foremost, I had the opportunity to speak about Event Psychology! I was already excited about sharing insights on applying psychology and neuroscience to events with fellow event professionals, but my excitement reached new heights when I entered a packed seminar room with people standing around. It’s difficult to put into words, but it gave me goosebumps! Clearly, the event community is increasingly interested in this topic. I can see this from the feedback I received online, my own session experience, and even from looking at the IMEX agenda, which featured several similar topics like measuring emotions and using science-backed methods to enhance learning and networking experiences.

Science-based Ways to Boost Engagement

Secondly, I’d like to share three cool things I experienced firsthand at IMEX that are closely related to the subject I mentioned earlier, particularly the concept of engagement I discussed during my presentation. Here are these three things.