October 2018 2

Leveraging Psychology in Events: 3 Examples from IMEX America

As you may notice, my primary focus is on how we can leverage psychology in events. Why? In short, appealing to some core psychological mechanisms makes any event more impactful and brings more results easier. I got to think about it again recently because I came back from IMEX18 in Las Vegas, and there were a few moments that I’d say provide good examples to the above.

psychology in events

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IMEX: Six Steps to Take Before Attending Event

In my today’s post I am going to practice what I preach. With IMEX America I am attending in 2 weeks, I thought I would use this occasion to illustrate my tips on how to get prepared for the event. Attending events as large and intense as IMEX can feel both exciting and overwhelming, and it definitely pays off spending some time to structure your thoughts and plans for the actual experience to be more productive and relaxed. Here is a checklist of what to do before the event; read more to see my accompanying notes and examples.six steps before IMEX (more…)