June 2018 2

This article is originally written for and published in Forbes Russia

Event organizers constantly improve their performance and apply new ways to make an event of maximum value to participants. Psychology, sociology and neuroscience are exactly those fields that help improve events’ quality substantially. It’s no surprise though: any business event is a concentration of people’s interaction in all its diversity. Applying cognitive and behavioral sciences to planning and execution of events would help organizers to better understand and even forecast their participants’ actions and feelings.

Providing quality is a priority task, first of all, to the organisers. However, conference goers, trade show visitors and congress attendees are seeking to get max out of the event, too. So next time you’re going to the event, what can you do to make your attendance efficient based on knowledge from psychology and related sciences?

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Incredibly honoured and proud to be named 2018 ChangeMaker by MeetingsNet.

2018 ChangeMakers

This has come not long after Smart Meetings have recognized me as one of the Top 100 Women Who Inspire Us (and here is my post on receiving the Award).

I am  over the moon, ladies and gentlemen. Recognition by the industry community is the ultimate reward!