March 2018 1

Forbes Russia has recently published my new article (the original in Russian) and I’d like to make it available in English, too. It addresses an issue of efficient participation and how an attendee is responsible for making it work almost as much as organisers are. I believe following some simple yet important rules will help everybody attending a conference or a congress gain maximum benefit out of it. Thus, by moving towards each other, and not in the opposite directions, organisers and attendees may feel and actually get the full value an event can provide.

Below is my translation of the article.

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