January 2017 2

Speaking same language is important indeed. Metaphorically, when you come to another country and are able to speak and understand at least some phrases or words in a foreign language, it becomes easier to handle some practicalities or just communicate your needs. Speaking generally, it opens up more opportunities. Well, it might not be same as if you speak that language fluently, but it definitely gives you some advantage, doesn’t it? Same applies when it comes to understanding the processes and practices behind organising an event.

Why is it important for a client to learn more deeply about how the work of an event manager/event agency is structured? Why is it important for event/meetingprofs to make more efforts and educate their clients on what and how they do their magic? Well, there is a number of compelling reasons for that.

Image credit: University of Surrey

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I’ve recently come across the interesting article on eventplanner.tv, about education for event professionals. It says, according to Tomas Pernecky, ‘it is only recently, with the international growth of planned events and new industry standards, that we can witness the increase of university programmes offering courses in event planning’. And ‘being a good planner is more about accumulating work experience than high grades. And the classroom is not necessarily the most appropriate environment to develop a problem-solving mindset and strong communication skills.’ Also, there are 5 ideas on what can be helpful instead of a degree in event management.

Well, while I do agree with the above, I thought I’d put down my arguments why it is still a good idea to try (and perhaps strive for) getting a degree. First of all, yes absolutely, it is possible to become an excellent eventprof without degree in this field. Surely it is. And I am sure there are great examples for that. But nonetheless I consider degree in events/meetings management to be huge advantage. I am not talking about such cases there is no time or money to study. I am thinking of those who might considering if studying is worth it.

I will copy all 5 ideas’ headings below and expand my point on each of them. 

Image source: unsplash.com

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