June 2016 1

Storytelling for events is not a new trend for now. We don’t need to get convinced it is a powerful tool for business, yet the one that has come from creative industry. Events encompass both creative and business elements and thus perhaps it is not a  big surprise event designers tend to use stories in the events management process. However, despite the effectiveness of the method, there is still a long way to go in terms of improving the way we use it.

Image source: brandstories.net

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