February 2016 2

Image source: medianation.co.uk

I have been reading lately about all things experiential: experiential learning, experiential tourism, experiential marketing; all of these are very interesting in the context of  events and meetings. One article discussing the experiential learning as the opposite to a formal training made me draw a parallel and think about how it can be (or perhaps is?) applied in the events sector. (more…)

While every event & meetingprof definitely watches the space – if not attending – and remembers the dates for the leading international industry events, huge in its scale and influence (like IMEX or EIBTM), I thought it would be interesting to review some of the prominent events for the event professionals held in Russia. There is no doubt the Russian event market’s future is bright, and the events services are indeed a promising and fast developing sector at the moment. International experts  and foreign companies are largely participating in the sector’s trade shows and forums, but I still feel for the majority of the specialists and companies outside Russia it may be foggy and challenging – mostly due to language barrier – to find the relevant info or links. So here is a list of the events for those eventprofs interested to touch the Russian ground and see what is happening here. I believe you may find it rewarding experience and see the common points, understand differences, and also maybe find your new partner. (more…)