We all know we live in the era of TMI (too much information) effect. We experience avalanches of useful (and not so much) information falling on us every minute, every single day. To escape being under such burden, we choose to go into twitter-mode: reading just headings, hundreds of N-symbol headings, and if they happen to catch our eyes – we go and like/RT, and then again and again. Found guilty on this? Yes we probably all are. It seems like we find 140 (upd: 280) symbols is quite enough information to not go further and read the whole thing.. Yet this is why finding the right information – just now and just for you – has become such a quest nowadays.
Thinking about it in the context of event planning, it came to my mind that being an event participant today might be quite complicated role. For instance, your boss told you to choose an event you think brings a lot of value. Or you are on holidays and plan to visit some festivals. Or take my own example: when studying at the University of Surrey, I was awarded with grant for participating in any interesting educational event in my field, and could choose it myself. I got delighted and thought it would be easy and fast. Well. First I had to filter through a massive number of events which seemed interesting just at first sight and did not have any value when studying it deeper. Then I had a long list of those events I selected. So to choose one was not an easy task at all – too much information plus budget and time restrictions made this task quite hard.
This January a very important thing has happened: namely, one of the leading and longest-standing PCO companies, which has been providing its services since 1965, Kenes Group, has introduced a full-time role of the Meeting Architect for the first time in the world (and has hired one of the young but already well-known industry experts, Rosa Garriga Mora)
What is the Meeting Architect role about?
I have been reading lately about all things experiential: experiential learning, experiential tourism, experiential marketing; all of these are very interesting in the context of events and meetings. One article discussing the experiential learning as the opposite to a formal training made me draw a parallel and think about how it can be (or perhaps is?) applied in the events sector. (more…)
While every event & meetingprof definitely watches the space – if not attending – and remembers the dates for the leading international industry events, huge in its scale and influence (like IMEX or EIBTM), I thought it would be interesting to review some of the prominent events for the event professionals held in Russia. There is no doubt the Russian event market’s future is bright, and the events services are indeed a promising and fast developing sector at the moment. International experts and foreign companies are largely participating in the sector’s trade shows and forums, but I still feel for the majority of the specialists and companies outside Russia it may be foggy and challenging – mostly due to language barrier – to find the relevant info or links. So here is a list of the events for those eventprofs interested to touch the Russian ground and see what is happening here. I believe you may find it rewarding experience and see the common points, understand differences, and also maybe find your new partner. (more…)
The festive season is in full swing, the New Year eve is coming, and therefore our today’s post is somewhat a combination of various news and findings related to the current mood and season as well as to the events, of course. Such mix resembles the infamous Russian salad, or Olivier salad, which is a mix of quite a variety of ingredients together making up a tasty dish, and a traditional one to appear at every Russian family’s table for the New Year Eve. Thus we decided it would make perfect sense we’ve got our very own Russian-salad styled post.
In December we’ve got some remarkable event held in Moscow – the Russian Sponsorship Forum. Why I think it is remarkable? Well, first and most of all because it is the first of its kind in Russia. Surely, long sought after, as partners are key element for the majority of projects. And events.
Last time we congratulated SETsquared – the Partnership of five UK Univesities has been ranked Number One University business incubator in the world. Business incubators are not recent phenomenon, but it’s only few of them recognised as the best. It’s no surprise though: it is a combination of many factors that lead to such success. First of all, the right strategy, as well as a team of high qualified professionals who provide various support to startups and entrepreneurs. Events are one of the key tools in the business incubator work and thus are key to the startups’ development. However, it is not a one-way street. Read more and learn, why.