Storytelling for events is not a new trend for now. We don’t need to get convinced it is a powerful tool for business, yet the one that has come from creative industry. Events encompass both creative and business elements and thus perhaps it is not a big surprise event designers tend to use stories in the events management process. However, despite the effectiveness of the method, there is still a long way to go in terms of improving the way we use it.
This is an interview made at MDI’s Video Corner during IMEX Frankfurt 2016. I am talking about the Meeting Architecture in Russia project, recalling my first impressions of the book back in 2010 and sharing my opinion on the future of the industry in Russia and why I think our project is a timely and favourable endeavour.
P.S. communication made courtesy Kubi telepresence robot which I’ve used before. However, this is my first experience with it outside ‘office environment’ meaning that I’ve learnt about extra functions the service provides. I do applause to people behind it – Kubi indees provides with great communication opportunities and is a valuable tool both for the event participants and attendees.
Many years ago I worked on a project called ‘Doing Business Safely in Russia’ together with some Nordic partners. Time passed, the headline is still vital. Just maybe it could be slightly re-worded to more general ‘Doing business in Russia’ – an issue that is kept being discussed, is kept being seen as attractive and at the same time risky thing – as is Russia itself. I was thinking about it when reading and writing my notes within the project we are now doing with the Meeting Design Institute on publishing the Meeting Architecture book in Russian. We are inviting companies interested in the Russian market, to join us, and therefore I reached out to those organisations that might have not heard yet about this exciting opportunity we offer. So, I have been reading a lot about doing business in Russia as you may imagine.
We all know we live in the era of TMI (too much information) effect. We experience avalanches of useful (and not so much) information falling on us every minute, every single day. To escape being under such burden, we choose to go into twitter-mode: reading just headings, hundreds of N-symbol headings, and if they happen to catch our eyes – we go and like/RT, and then again and again. Found guilty on this? Yes we probably all are. It seems like we find 140 (upd: 280) symbols is quite enough information to not go further and read the whole thing.. Yet this is why finding the right information – just now and just for you – has become such a quest nowadays.
Thinking about it in the context of event planning, it came to my mind that being an event participant today might be quite complicated role. For instance, your boss told you to choose an event you think brings a lot of value. Or you are on holidays and plan to visit some festivals. Or take my own example: when studying at the University of Surrey, I was awarded with grant for participating in any interesting educational event in my field, and could choose it myself. I got delighted and thought it would be easy and fast. Well. First I had to filter through a massive number of events which seemed interesting just at first sight and did not have any value when studying it deeper. Then I had a long list of those events I selected. So to choose one was not an easy task at all – too much information plus budget and time restrictions made this task quite hard.
This January a very important thing has happened: namely, one of the leading and longest-standing PCO companies, which has been providing its services since 1965, Kenes Group, has introduced a full-time role of the Meeting Architect for the first time in the world (and has hired one of the young but already well-known industry experts, Rosa Garriga Mora)
What is the Meeting Architect role about?
I have been reading lately about all things experiential: experiential learning, experiential tourism, experiential marketing; all of these are very interesting in the context of events and meetings. One article discussing the experiential learning as the opposite to a formal training made me draw a parallel and think about how it can be (or perhaps is?) applied in the events sector. (more…)
While every event & meetingprof definitely watches the space – if not attending – and remembers the dates for the leading international industry events, huge in its scale and influence (like IMEX or EIBTM), I thought it would be interesting to review some of the prominent events for the event professionals held in Russia. There is no doubt the Russian event market’s future is bright, and the events services are indeed a promising and fast developing sector at the moment. International experts and foreign companies are largely participating in the sector’s trade shows and forums, but I still feel for the majority of the specialists and companies outside Russia it may be foggy and challenging – mostly due to language barrier – to find the relevant info or links. So here is a list of the events for those eventprofs interested to touch the Russian ground and see what is happening here. I believe you may find it rewarding experience and see the common points, understand differences, and also maybe find your new partner. (more…)