All right, so IMEX America 2019 is now over, and I’d like to share how it was (Spoiler: it was awesome 🙂 )
First, of course – I got to speak about #eventpsychology! While I was already very excited about the opportunity to share insights on applying psychology and neuroscience to events with fellow eventprofs, I got even more excited when I saw a packed seminar room with people even standing around. That gave me some goosebumps! Event community’s interest in the topic has been definitely growing. I can say that from what I see shared online; from my very own session experience; and by looking at IMEX agenda where quite a number of similar topics have been included this year (e.g. measurement of emotions; improvement of learning and networking experience based on science, etc).
Second, I’d like to share three cool things I’ve got to experience first hand at IMEX which – no wonder – are highly related to my favourite subject above and in particular, to the concept of engagement I talked – among other things – during my presentation. Find out what these 3 things are:
“On average, 1 in 7 have met a significant other at an event“. This is quite a romantic stats I learnt from a 2018 Cvent/Edelman research ‘Inside the Mind of Event Attendees’ that surveyed 3 000 event participants from the US, UK and Germany. I guess, ‘When we meet we change the world’ gets one more meaning now 🙂
Well, there are some more, equally amazing, numbers (read the full report here).
I decided to pick up a few most interesting conclusions and add practical ideas to transform these insights into practice. On the picture below you can see “inside my mind” by the way – my ‘ink thoughts’ pictured by the Braintone Art device on AE&ES stand in Las Vegas – amazing experience!).(more…)
Instead of ‘event industry trends for 2019’-style post, this time I’d like to talk about something that goes timeless. I think now it is just the right moment: we talked a lot about ‘event experience’ in 2017 and partly in 2018. This year we’ve had much many conversations about event industry legacy and its scope of impact. This means to me that we are finally approaching that state of affairs where majority of industry professionals are getting aware about true value events hold. And this is why we start hearing ‘strategic events’ more often.
Below is my take on what makes up strategic events – the post was originally published on MeetingMeanBusiness blog in July 2018. I do believe what we need for 2019 is to talk in more detail what strategic level is and how you get your event there.
As you may notice, I am genuinely interested in how we can leverage psychology in events and event design. Appealing to some core psychological mechanisms on which we operate (consciously and unconsciously) makes any event-related action more natural and brings more results easier.
I got to think about it again recently because I came back from IMEX18 in Las Vegas, and there were a few moments that I’d say provide good examples to the above.
In my today’s post I am going to practice what I preach. With IMEX America I am attending in 2 weeks, I thought I would use this occasion to illustrate my tips on how to get prepared for the event. Attending events as large and intense as IMEX can feel both exciting and overwhelming, and it definitely pays off spending some time to structure your thoughts and plans for the actual experience to be more productive and relaxed. Here is a checklist of what to do before the event; read more to see my accompanying notes and examples. (more…)
Events industry is thriving because there are so many bright and smart professionals involved and contributing to its development every day. Check out my newest list of resources and event industry blogs to follow this season. (more…)
This article is originally written for and published in Forbes Russia
Event organizers constantly improve their performance and apply new ways to make an event of maximum value to participants. Psychology, sociology and neuroscience are exactly those fields that help improve events’ quality substantially. It’s no surprise though: any business event is a concentration of people’s interaction in all its diversity. Applying cognitive and behavioral sciences to planning and execution of events would help organizers to better understand and even forecast their participants’ actions and feelings.
Providing quality is a priority task, first of all, to the organisers. However, conference goers, trade show visitors and congress attendees are seeking to get max out of the event, too. So next time you’re going to the event, what can you do to make your attendance efficient based on knowledge from psychology and related sciences?