This January a very important thing has happened: namely, one of the leading and longest-standing PCO companies, which has been providing its services since 1965, Kenes Group, has introduced a full-time role of the Meeting Architect for the first time in the world (and has hired one of the young but already well-known industry experts, Rosa Garriga Mora)
What is the Meeting Architect role about?
The Meeting Architect is a professional that deals with the content side of any meeting based on its pre-defined objectives. For that, they use a whole range of concepts and tools which help achieve maximum results for the meeting’s stakeholders and moreover, strengthen their motivation for further actions. The concept of ‘meeting architecture’ is based on three pillars in the core of any meeting – learning, networking and motivation. Using the concept helps build a meeting that is absolutely in line with its participants’ needs and thus provides with the utmost value.
Why would hiring the Meeting Architect by Kenes Group be so important? Well, it has a few implications:
- the fact of introducing such role to a company’s structure can be seen as the official recognising of the profession’s necessity by the practitioners, as well as the profession’s importance to the industry. Its inception though has happened a bit less than 10 years ago, in the book by Maarten Vanneste who not only pinned the term, but in fact created the comprehensive approach to building effective business events with measurable results.
- Kenes Group is not only a long-standing but truly global company operating on 4 continents, with 3 000 conferences organised in 100+ cities around the world per year. It is not a surprise then the management of the company of such scale think long-term and thus is fully aware that the Meeting Architect is the profession of the future.
- in its press-release, the company stresses that ‘with this move Kenes strengthens its core goals – to be the leading provider of global meeting and association management services, excellence in planning, and always skilfully managed and memorable events for its clients.’ In our view, this is actually an acknowledgement of high effectiveness of the Meeting Architecture concept which can give a company a competitive advantage on the market.
Well, we, too, believe that it is the right time to start practising the Meeting Architecture if you have not yet done so.
We do believe that the Meeting Architect is the profession of the future – that future that has already come. And we are proud to deliver the concept to all Russian-speaking event and meeting professionals wishing to enhance their skills of organising high quality, effective and meaningful events.